We have a separate web page devoted specifically for our Online Advertising component to give you a better sense of how Capstone can help your brand or content get out in front of your target audience. You can check out our new website here.
We simplify the complexities of online advertising for our clients. Successful online advertising often involves using an array of methods and tools to effectively distribute a message. Our media strategists develop custom campaigns to ensure that our clients get the most value out of their investment. Whether using Video, Display or Search advertising, we create campaigns that get in front of the right audience at the right time.
Ultimately, any consideration of pursuing an online advertising campaign calls for a discussion. Email or call to set up an appointment with a Media Strategist and learn about how you can make your presence felt online in a way that fits your brand and your budget.
Programmatic display advertising
Programmatic Display Advertising is actually simpler than it sounds. This method serves your video or display ad to a specified online audience. We set the audience parameters based on your business and who you want to see your ads. It is a very effective way to generate awareness about your brand or organization. This type of advertising gets messages in front of those who are most likely to be interested in them.
Don't get left behind in a Google search. Our certified Google AdWords specialists set up, monitor and optimize your campaigns to ensure maximum ROI. We deliver scheduled Analytics Reports to ensure you're aware of how your campaign is performing, and we make ongoing adjustments as the campaign progresses. Spend more time focusing on your business and let us take care of your search engine marketing.
Social media optimization
Social Media has completely changed the way we interact with one another, and in the process has created a very effective way to advertise to a highly targeted audience. Almost anyone can run a social media campaign, but few businesses have the time and expertise to devote to it. Our team has the experience and knowledge to make sure that you are maximizing your dollars spent online, allowing you to focus on more essential elements of your business. We will develop a social solution that will allow you to engage with your audience and measure results.
Have you ever been shopping online, and later on notice ads for the very products you were looking at earlier? This is re-targeting. We put a small piece of code in the backend of your website, which allows us to re-target individuals who have already been on your website. We know they have an interest in your brand, so we can send them tailored messages and calls to action. But wait, can't this be super annoying for some? Sure, that is why we can set a cap on the amount of re-targeted impressions that one individual will see, leaving your potential clients with a positive brand experience.