Types of video

 

We want to make sure that you are getting the most out of your video investment, and that means selecting the right type of video for your marketing goals. Sometimes a custom project can thrown all convention out the window, but these fundaments video styles are a great place to start when thinking about producing a video. 

Brand Videos

Brand videos bring the story of your company to life and help consumers better understand what you are all about. Great for a landing page or general awareness campaign, a well done brand video can show consumers that you are a leader and influencer in your industry..

Example from Slack

 

how-to Videos

How-To Videos are a great way to instruct your audience on how to get the most out of their experience with your products or services. By helping viewers achieve their goals or solve their problems, you are establishing a  positive experience with potential consumers instantly.

Example from Adobe Creative Cloud

Demo video

Pretty straight forward. A demonstration of your product or service can go along way to build trust with potentials consumers, especially when high production value and creative development are done well. Generate interest and attract more potential consumers to check out your company. 

Exapmle from DJI

 

Testimonial / Case Study Videos

Showing potential clients video proof that previous customers are happy and satisfied is a fantastic way to gain trust and push anyone on the fence about purchasing to go ahead and do so. These can be a simple yet effective way to reassure consumers that will benefit from your product or service.

Example from Evernote

Explainer videos

Explainer videos allow for a more in-depth look at your products and / or services to provide a crystal clear understanding of how you can help potential consumers. explain concepts in your industry, or you can make a brand-specific explainer video about your product or service.

Example from Vox

 

ANIMATED VIDEOS

Sometimes it may be difficult to demonstrate complex concepts to with actors and film. Often a creative solution that incorporates animation, graphics and captions, can bring clarity to consumers. Produced with strong creative development, an animated video can make a lasting impact. 

Example from Tech Insider