The value of video


Few marketing tools are as effective at engaging an audience as a well-executed video. Did you know, for example, that including video on a landing page can increase customer conversion rates by 80%? Or that video can increase a viewer's comprehension of your service, product or organization by 74%? The key to this dramatic increase in comprehension, however, is the video's ability to engage viewer attention and emotion. Strong creative concepts, compelling animation, music, voice acting and cinematography are the means by which Capstone creates effective and emotionally engaging video for its clients. Have a look below at some of the benefits that video can provide to your business.


31 must know video marketing facts